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The Sales Edge: Using Storytelling to Win Clients

with Guest Expert Pascella Bergman’s

**COMING SOON** For Release Date: Check Our Publication Schedule.

OVERVIEW

In this episode of “Magnetise Your Expertise,” I sit down with Pascalle Bergmans, Founder of PresenTales Ltd, to dive into the power of storytelling and public speaking. With a background in West-End musicals like Wicked and Mary Poppins, Pascalle shares her journey from the stage to helping leaders and executives craft impactful narratives.

We explore her Spark framework, designed to help you build a strong personal brand, attract the right audience, and confidently share your story. Whether you’re new to public speaking or looking to refine your skills, this conversation is packed with insights to elevate your presence and influence.

HOST WELCOME

Hey everyone, it’s Naomi-Rose Everly, and I’m thrilled to share this episode of “Magnetize Your Expertise” with you. This one is packed with energy, inspiration, and practical tips that you can start using right away!

In this episode, I chat with the incredible Pascalle Bergmans, Founder of PresenTales Ltd. Pascalle is someone who knows how to command a room—whether it’s a theatre packed with thousands or a boardroom full of execs. With a background in West-End musicals like Wicked and Mary Poppins, she has mastered the art of captivating an audience, and now she’s here to help you do the same.

Pascalle opens up about her personal journey, from performing on some of the most prestigious stages in the world to overcoming a life-changing stroke that led her to the corporate world. She quickly realized that many professionals struggle with presenting their ideas confidently, and that’s where her new passion was born. Today, she’s on a mission to help leaders and entrepreneurs find their voice and tell their stories in a way that truly resonates.

But it’s not just about the ‘what’—Pascalle also dives into the ‘how.’ She shares her Spark framework, which is all about building a personal brand that draws people in and keeps them engaged. Plus, we tackle some real talk on getting paid for speaking gigs—because your time and expertise are worth it!

This episode is full of the kind of advice that will make you want to get out there and start telling your story, whether you’re speaking to a crowd of hundreds or just sharing a post on LinkedIn. If you’re looking to boost your confidence, build a powerful personal brand, or learn how to make a real impact with your words, then you’re going to love this conversation.

So grab a coffee, get comfy, and let’s dive into this inspiring chat with Pascalle Bergmans! Trust me, you don’t want to miss it.

GUEST EXPERT

Pascalle Bergmans

Pascalle Bergmans

Professional Speaking Coach

Pascalle Bergmans, originally from the Netherlands, moved to the UK in 2016 and speaks six languages. With an impressive West-End career in musicals like Wicked and Mary Poppins, she holds a BA and MA in Musical Theatre, focusing on communication.

Now, as the founder of PresenTales Ltd, Pascalle helps leaders and executives deliver their stories with impact. She believes, “Getting people’s attention is a skill, making them not want to stop listening is an art.

Listener Discount Code: SPEAK20

Get in touch with Pascalle:

✉️   Pascalle@PresenTales.com

🌍   www.PresenTales.com

CHAPTERS

00:00 Introduction and Welcome

00:40 Pascella’s Journey: From Musical Theater to Present Tales

01:39 The Importance of Storytelling

02:28 The Power of Public Speaking

05:10 Navigating Paid Speaking Gigs

10:31 Building a Personal Brand

13:03 Overcoming Limiting Beliefs

14:05 Balancing Vulnerability and Value

15:50 Generating Business Through Personal Stories

17:33 Tailored Public Speaking Programs

20:23 Finding Your Niche and Brand Identity

29:36 The Spark Framework for Demand Generation

31:23 Conclusion and Contact Information

About Naomi-Rose Everly

Naomi-Rose Everly is an Expert LinkedIn Profile Writer Naomi who has spent the last 10 years helping people position themselves as the ‘go to’ expert within their industry and structuring their business so prospects come to them pre-sold and ready to buy. She is the founder of TheProfile.Company and author of Magnetise Your Expertise on LinkedIn, What to Put on Your LinkedIn Profile and Grassroots to Green Shoots.

Find me on LinkedIn