The True Story Behind My First Book – Grassroots to Green Shoots
You’ve probably seen me sharing business insights and strategies over the years, but today, I want to get personal.
In 2008, after investing three years of blood, sweat, and tears into my coaching business, I hit rock bottom. I was subletting my bedroom, sleeping on the sofa, and eating baked beans straight out of the can. The calls from creditors came seven times a day, and the weight of it all was unbearable. My business was failing, and my dream of entrepreneurship seemed like it was slipping away.
The truth is, I felt lost. I didn’t know how to pull myself out of that hole, and I felt like I had failed—not just my business, but myself. I blamed myself for not being “good enough” or “smart enough” to make it work.
What I Learned
But here’s what I’ve realised since: It wasn’t about my capability—it was about my foundation.
What I didn’t have back then was a solid plan—a clear strategy to build my business on sustainable principles. I was chasing quick wins, hoping hard work alone would be enough, but I was missing the fundamental tools to make my business thrive.
The Birth of Grass Roots to Green Shoots
That’s why I wrote Grass Roots to Green Shoots.
It’s not just another “success story.” It’s a raw, honest look at the mistakes I made, the struggles I faced, and most importantly, the lessons that helped me turn it all around.
In the book, I talk about:
- 🌿 Why so many entrepreneurs end up with high debt and shattered dreams—and what they can do to avoid it.
- 🌱 The six principles that transformed my life and business, and can do the same for you.
- 🛠️ The 30-day rescue plan I used to get back on my feet when it felt like all was lost.
- 🔄 The new rules for taking control of your business—so you stop being a slave to it and start living life on your own terms.
Why I Didn’t Promote It—Until Now
I didn’t do much promotion for the book when I first published it in 2010, or again when I updated it in 2020. I didn’t even have a book launch. Why? Because, like so many of us, I still felt like I wasn’t enough.
Yet, when it was first launched, I received raving feedback from people all over the world (like the 20 people I actually got it to). Despite writing it as part of the Key Person of Influence programme with Daniel Priestley where I was surrounded by trailblazers leading the way.
I’m sharing this today because it’s time to stop hiding. I know so many entrepreneurs are feeling exactly how I did—like you’re giving everything you have, but the pieces just aren’t coming together.
You’re Not Alone
If you’re feeling that way, know this: You’re not alone, and there’s a way through it.
✨ It’s time to bring Grass Roots to Green Shoots back into the spotlight. I’m going to be sharing more insights from the book in the coming weeks, so if you’re ready for some honest, practical advice on avoiding the common traps most business owners fall into, make sure to follow me.
Ping me if you’d like a free digital copy! Naomi@TheProfile.Company
